Jane
16 years old
Los Angeles
Junior in High School
The following eight personas demonstrate how Journey uses
customizable features in order to provide the optimal solution for the unique needs of every Corld user.
16 years old
Los Angeles
Junior in High School
Journey Name
Justin Bieber
Journey Type
Public Journey
Contributor
No Contributors
Jane is a huge fan of Justin Bieber and enjoys collecting
his photos and videos under this Journey.
Journey Name
BFF
Journey Type
Private Journey
Contributor
1 Contributors
Jane and her best friend Ashley have a private Journey,
which only they can share and see content from.
Journey Name
Cheerleading
Journey Type
Public Journey
Contributor
20 Contributors
Jane is a cheerleader at her high school. She and her
friends exchange videos from training sessions and
games.
Jane uses her Cedium to see detailed stats of her followers.
19 years old
San Francisco
University Student
Journey Name
Tijuana Trip
Journey Type
Private Journey
Contributor
4 Contributor
Carmelo and his four friends went on a vacation to
Tijuana last summer and they shared their photos and
videos from their trip in this Journey.
Journey Name
GS Warriors
Journey Type
Public Journey
Contributor
22 Contributor
Carmelo is a fan of GS Warriors and has a season ticket.
He and his friends share videos before and after all GS
Warriors games. With Corld, they collect the special
moments of their shared passion.
Journey Name
Melo’s Basketball
Journey Type
Public Journey
Contributor
No Contributor
Carmelo is a huge fan of basketball and has been
playing since seven years old. He enjoys sharing his
training videos with other basketball lovers.
He uses Cedium to boost his Journey
in order to connect with other basketball
fans around the world.
24 years old
London
Stylist
Journey Name
Hairstyles
Journey Type
Private Journey
Contributor
No Contributor
Jayla is obsessed with her hair. Every morning after
styling her hair, she captures photos and uploads them
in a private Journey in order to keep track of them.
Journey Name
Daily Outfit
Journey Type
Private Journey
Contributor
No Contributor
Jayla takes photos of her outfit combinations, making
notes about those combinations in this Journey. She
wants to remember when and where she wore a specific
outfit, how she combined accessories, and who she met
with while she was dressed this way.
Journey Name
Fall Outfits 2021
Journey Type
Premium Journey
Contributor
No Contributor
Jayla is a famous stylist in London who combines
various brands’ 2021 fall collections, and displays them
for her followers.
Jayla requests Cedium to let any user
see the content in this Journey.
28 years old
Rio de Janeiro
Dog Lover
Journey Name
Special One
Journey Type
Private Journey
Contributor
1 Contributor
Isabella and her husband have a private Journey which
helps them remember the most valuable moments of
their relationship.
Journey Name
Wedding
Journey Type
Private Journey
Contributor
120 Contributor
Isabella had a wedding three months ago. She
constructs a Wedding journey, adding every guest as a
contributor. All of them are able to post photos and
videos captured during the wedding. She now has a
unique wedding collection based on the perspectives of
beloved guests.
Journey Name
Cupcake
Journey Type
Public Journey
Contributor
No Contributor
Isabella is in love with her dog Cupcake and builds a
Journey for Cupcake. Every day, she shares photos and
videos for Cupcake’s many followers.
Cupcake's followers send various virtual gifts to show their love by using their Cedium.
34 years old
Mumbai
Cook
Journey Name
Newborn Baby
Journey Type
Private Journey
Contributor
22 Contributors
Ravi has a baby boy who was recently born (about six
months ago). He and his wife create a Journey dedicated
to their newborn and upload photos and videos daily.
They also add their relatives as contributors. Together,
with these contributors, they construct day-to-day
memories of their child’s growth.
Journey Name
Yoga
Journey Type
Private Journey
Contributor
230 Contributors
Ravi is a Yogi who has been practicing yoga since eight
years old. He has Yogi friends world-wide. He invites his
friends to share content together.
Journey Name
Meal Giveaway
Journey Type
Public Journey
Contributor
5,500 Contributors
Ravi is a philanthropist dedicating this Journey to poor
people in Mumbai. Through Journey, he has pioneered a
charity which encourages people to offer free meals to
those struggling in Mumbai.
Other Corld users who discover this
harity can choose to send Cedium
to support this Journey.
Journey Name
How to Videos by Nike Athletes
Journey Type
Public Journey
Contributor
2,000 Contributors
Every day one celebrity athlete from varying
backgrounds share how-to videos related to their
profession. Popular examples include: “How to properly
swing a baseball bat”, “How to effectively train for
marathon running”, or “How to perform the freestyle stroke”.
Journey Name
Nike Style / Street Fashion
Journey Type
Public Journey
Contributor
830,000 Contributors
Nike creates a style Journey, encouraging people to
share their unique fashion sense with Nike sneakers.
People can send outfit combinations which incorporate
Nike sneakers. Together, contributors are able to upload
these photos to the Nike Street Fashion album, sharing
with other people world-wide.
Nike spends Cedium to get detailed
statistics about all contributors to better understand who they are.
Journey Name
Just make them happy!
Journey Type
Public Journey
Contributor
120,000 Contributors
Donate your gently-used, good-condition sneakers to
the nearest Nike store. By doing so, Nike gives those
sneakers to people in need around the world, which in
turn makes them happy. With this Journey, you are able
to include photos of the sneakers you will be sending,
and the new shoe owners are able to share photos of
the very same sneakers you once donated.
Nike gives Cedium to each user who
donates their Nike sneakers.
Journey Name
LA Runners
Journey Type
Public Journey
Contributor
34,000 Contributors
Phuong creates a Journey for runners in Los Angeles.
Runners can upload photos and videos from different
parts of LA. Together, they form the LA running
ecosystem. With this Journey, they are able to discover,
connect, and meet with people who share their passion
for running.
Nike endorsed this journey. Nike also
organizes special events in which people
can win Nike gifts.
Journey Name
Daily Posts
Journey Type
Public Journey
Contributor
No Contributors
FC Barcelona creates separate Journeys in differing languages, posting daily. Fans around the world can follow Barca updates in their own language.
Journey Name
How to videos by Players
Journey Type
Public Journey
Contributor
20 Contributors
Barca players can upload how-to videos and share football tips with their many fans. .
Journey Name
Game Day Journeys
Journey Type
Public Journey
Contributor
230,000 Contributors
FC Barcelona creates a Journey for every game, allowing Barca fans to upload videos during game day.
Barca gives Cedium to each Corld user who uploads a photo of themselves in the stadium.
Journey Name
FC Barcelona Fans
Journey Type
Public Journey
Contributor
340,000 Contributors
FC Barcelona constructs a Journey for fans world-wide, encouraging fans to upload photos and videos, while wearing their jerseys.
Barca gives Cedium to each Corld user who uploads a photo of themselves with a jersey.
Journey Name
Seoul by ..
Journey Type
Public Journey
Contributor
52 Contributors
“Sponsored by Coca Cola”.
One different celebrity, influencer, athlete, or writer
manages the account weekly so followers can see Seoul
from a unique perspective.
Journey Name
Historical Sites of Seoul
Journey Type
Public Journey
Contributor
No Contributors
“Sponsored by Coca Cola”.
This journey is dedicated to historical photos and videos of
Seoul.
Journey Name
Tokyo in Red
Journey Type
Public Journey
Contributor
48,000 Contributors
People share unique photos dedicated to Red Colors of
Tokyo.
Coca Cola gives Cedium to Corld users who upload a photo with a Coca Cola placement within the photo.
Journey Name
Creative Shots
Journey Type
Public Journey
Contributor
200,000 Contributors
Coca Cola creates a Journey, asking people to capture creative pictures, which incorporate a coca cola product.
Coca Cola boosts this Journey by including each Corld user living in Tokyo, in order to reach a greater population.